RESEARCH PROBLEM
=> Collection of Customer Data of other companies –Tata Indicom, Airtel & BSNL
=> Sales associates and Sales Executive sometime gives wrong data
=> Limitation of time and money
RESEARCH OBJECTIVE
• To Retain the customer and increase the potential within the limited territory
• To understand the reason of negative churn.
• To analyze the current perception of RCom with respect to other companies.
SUB OBJECTIVE
To know the demand of Rcom Broadband in as the demand of RCom Broadband declining in the market
• To help in development and need of new product
• To identify the company position among competitors
• To determine those factors which persuade Customers to buy RCOM broadband products.
• To find out which type of schemes customer prefer and why?
Download Full Project Report
=> Collection of Customer Data of other companies –Tata Indicom, Airtel & BSNL
=> Sales associates and Sales Executive sometime gives wrong data
=> Limitation of time and money
RESEARCH OBJECTIVE
• To Retain the customer and increase the potential within the limited territory
• To understand the reason of negative churn.
• To analyze the current perception of RCom with respect to other companies.
SUB OBJECTIVE
To know the demand of Rcom Broadband in as the demand of RCom Broadband declining in the market
• To help in development and need of new product
• To identify the company position among competitors
• To determine those factors which persuade Customers to buy RCOM broadband products.
• To find out which type of schemes customer prefer and why?
Download Full Project Report