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Monday, January 31, 2011

Analysis of Demat Account and Online Trading Project Report

Objectives:
An objective is the brainchild behind any project report. A project report will always have a certain objective which needs to be accomplished. Following are the objectives behind the preparation of my project at Indiabulls securities Ltd.

=> To Compare Indiabulls Online share trading account with the big players in the Market i.e. ICICI, KARVY, HDFC, RELIENCE MONEY as well as with INDIA INFOLINE.
=> Identify the areas where INDIABULLS Scores above its competitors and what are its weak links.

=> Know the market potential of INDIABULLS considering the fact that there are many competitors in this field with some more firms expected to join the fray in the near future. This will be done with the help of a questionnaire. Provide suggestions to the company regarding what else it can do to stand apart in this ever competitive field and thereby emerge as a market leader.

=> To understand the company, its achievements and tasks, products and services and also to collect information about its competitors, its products and services offered.

=> After understanding and collecting information about the organization and its competitors, a trainee will be able to work well for the organization.

=> To Study present online share trading


Limitations of study:
=> The respondents who have not given any information are not included in the sample but do come under the population.
=> It was not possible to cover each and every client of each and every broking house and hence a sample of 100 people was taken.
=> The market share of all the online share trading products is only for the city of Varanasi. The market share of all the companies may differ in different cities. It may also differ nationally.
=> Due to the tough competition each & every broking firm is offering different schemes like, free opening A/c or different advance brokerage schemes where Indiabulls is lacking in this area.

Scope Of Study
=> It provides a complete knowledge of various fundamental concepts of share market and online trading.
=> It will help in analyzing the behavior of consumers and help in Knowing the parameters of investment on which they would like to invest..
=> Through this project I am not only bringing long term clients for my organization but also creating a word of mouth publicity of my organization by offering the best services to the clients so that more and more potential customer will come and stick to my organization.
=> Also through this project I suggest the organization the behavioral pattern of investor towards different instruments.
=> From the study I have learned very much, about the company as well as the strategy of the customers, which helps me a lot at my working days.

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