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Wednesday, July 20, 2011

Usage Patterns of Credit Cardholders

RESEARCH METHODOLOGY
Objectives of the Project
The primary objective of the report is categorized into following sub-topics:
1. To study the demographic factors of credit card holders.
2. To know the using purpose of credit card by the holders.
3. To assess the behavioural changes of credit card holders.
4. To examine the consumption pattern of credit card holders.
5. To find out the satisfaction level of existing credit card holders.
6. To suggest measures to improve the credit card system in India

Data sources
Primary sources

Primary data has been collected through the structured questionnaire consisting mainly of the closed ended questions.

Secondary sources
Secondary data has been collected from the internet, journals, reference books etc.

Scope of the study
All the questions have been analysed by adding up the responses against each alternative and answers from the various respondents. The collected data has been subject to statistical analysis to draw inferences and suitable conclusions. Statistical tools like chi-square and percentage are used. For calculating the table value for analysis with chi-square, 5% significance level is used.
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