Savings form an important part of the economy of any nation. With the savings invested in various options available to the people, the money acts as the driver for growth of the country. Indian financial scene too presents a plethora of avenues to the investors. Though certainly not the best or deepest of markets in the world, it has reasonable options for an ordinary man to invest his savings.
The money you earn is partly spent and the rest saved for meeting future expenses. Instead of keeping the savings idle you may like to use savings in order to get return on it in the future. This is called Investment.
One needs to invest to and earn return on your idle resources and generate a specified sum of money for a specific goal in life and make a provision for an uncertain future One of the important reasons why one needs to invest wisely is to meet the cost of Inflation. Inflation is the rate at which the cost of living increases.
The cost of living is simply what it costs to buy the goods and services you need to live. Inflation causes money to lose value because it will not buy the same amount of a good or service in the future as it does now or did in the past. The sooner one starts investing the better. By investing early you allow your investments more time to grow, whereby the concept of compounding increases your income, by accumulating the principal and the interest or dividend earned on it, year after year.
OBJECTIVES OF THE PROJECT:
The purpose of the study was to determine the saving behavior and investment preferences of customers. Customer perception will provide a way to accurately measure how the customers think about the products and services provided by the company. Today’s trying economic conditions have forced difficult decisions for companies. Most are making conservative decisions that reflect a survival mode in the business operations. During these difficult times, understanding what customers on an ongoing basis is critical for survival. Executives need a 3rd party understanding on where customer loyalties stand. More than ever management needs ongoing feedback from the customers, partners and employees in order to continue to innovate and grow. The main objective of the project is to find out the needs of current and future customers. For this report , customer perception and awareness level will be measured in many important areas like:
=> To understand all about different investment avenues available in India.
=> To find out how the investors get information about the various financial instrument
=> To find out how the investor wants to invest i.e. on his own or through a broker.
=> To find out the saving habits of the different customers and the amount they invest in various financial instruments.
=> In which type of financial instrument they like to invest.
=> How long they prefer to keep their money invested.
=> What is the return that they expect from the investment.
=> What are the various factors that they consider before investing.
=> To find out the risk profile of the investor.
=> To give a recommendation to the investors that where they should invest.
=> To give a suggestion to my company where our fund lacks in the market & how it should be rectified.
=> After all as a management trainee I will try to get some valuable knowledge from my seniors in the organization as well as from my faculty guide which will help me in the future.
=> To evaluate the consumer attitude towards saving and decision making regarding investments.
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